The family company GRUBIN started its business activities in the 1960s as a small craft workshop. In the 1980s, the company began producing orthopaedic footwear, which today constitutes its core business. Since then, it has recorded constant growth, and continually improved its production processes. Today GRUBIN stands as the undisputed leader in the production and marketing of orthopaedic footwear in this region.

 GRUBIN has dozens of models of orthopaedic footwear designed for men, women and children in its product range. The main feature of all models is the anatomically shaped sole, inspired by the shape of a healthy human foot and implemented in cooperation with orthopaedic experts and institutions from this field of medicine.

Apart from orthopaedic footwear, GRUBIN offers several types of aids, orthopaedic insoles and half insoles, heel insoles, correctors and toe separators. We especially emphasize the possibility of making custom corrective insoles according to the modern “AMFIT” method. With a computerized three-dimensional scan of the foot, our professional staff determines the required shape and the appropriate hardness of the insole. Based on the computer image created using this method, personalized insoles are made for each individual user.

In continuation of this tradition of quality, we have also developed a line of products for leg and foot care, comprising natural cosmetics for healthy movement. GRUBIN care cosmetics are made from plant extracts whose active effects have been proven to help alleviate pain, reduce discomfort when moving and make your every step easier and more comfortable.

Our long-term strategy is to continually improve quality, monitor and introduce new technical and technological innovations in the production process, as well as expanding our activities to encompass as many aspects related to orthopaedic health as possible. By investing in equipment and expanding production, GRUBIN has significantly increased its production capacity in recent years. In the parent plant in Stara Pazova, the capacity amounts to 800 pairs per day. With the purchase of a shoe factory in Bela Palanka, the company has reached the possibility of increasing production capacity to 3,000 pairs per day. The GRUBIN company also has 9 retail stores, two located in Novi Sad and seven in Belgrade.

In addition to retail stores, our models can be found on the GRUBIN Shop and in specialized stores, as well as in the majority of well-stocked pharmacies throughout Serbia.

In addition to the Serbian market, GRUBIN footwear is also distributed and sold in the markets of Croatia, Montenegro, Bosnia and Herzegovina, Macedonia, Ukraine, Russia, Slovakia, the Czech Republic, Canada, Japan, Kuwait, the UAE and others.

Our mission is to spread beyond the Balkans the vision which we have achieved as a leader in the production of orthopaedic footwear in the domestic market. And so we provide customers all over the planet with top-quality products for a free and healthy stride.

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